Safety First

Best Practices

Texting is the most personal channel you’ve got – it’s literally in someone’s hand. So if you do it right, you earn loyalty.

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Permission Marketing

Getting the Opt-In

Before you send a single text, you have to make sure every contact says, “Yes.” No permission means no message. It’s not just polite – it’s the law, and it protects your brand’s reputation.

Opt-In Via Web Forms:

Your contacts can sign up using web forms, registration pages, and even at checkout. Just make sure you disclose:

  • Purpose: Users get automated promotional messages.
  • Frequency: Average number of messages per week/month.
  • Opt-Out: Instructions to end messaging (STOP, etc).
  • Disclaimer: Message/data rates may apply.
  • Terms: Include links to your terms and privacy policy.
Visit FCC.gov

Opt-In Via Keywords:

You can promote keywords linked to specific campaigns. When someone opts in, send a confirmation text containing:

  • Identity: Confirm your business name or list purpose.
  • Frequency: Average number of messages per week/month.
  • Opt-Out: Instructions to end messaging (STOP, etc).
  • Disclaimer: Message/data rates may apply.
  • Terms: Include links to your terms and privacy policy.
Visit CTIA.org

What To DO

Winning Strategies

Once you’ve got the opt-in – what next? Check out our best practices, below, to learn how clients like YOU are using iZigg Mobile to keep contacts excited about their marketing campaigns!

Be Clear Up Front

When someone joins your list, tell them exactly what they’re signing up for and how often they’ll hear from you.

Example:
“Join our text list for exclusive deals and product drops (Up to 3-4 text messages per month).”

Don’t Overdo It

You don’t need to text daily. For most contacts, 2-4 texts per month keeps interest high without being annoying.

Save the extra messages for launches, limited-time deals, or alerts, and give your audience a quick heads-up before any spike in frequency.

Time It Right

Timing really matters! Nobody wants a marketing text at 6 a.m. (unless you’re offering free coffee).

Stick to business hours in your subscribers’ time zones. For time-sensitive promos, lunch time or early evening texts perform best.

Make Every Text Count

Every text should deliver value or invite audience engagement. Ask yourself: “What’s in it for them?”

Mix up your content: send event invites, promotions, helpful tips, polls, and surveys. Variety will help keep your audience engaged.

Personalize Messages

Use your contact’s name or location whenever relevant to make texts feel more genuine and relevant.

Example:
“Hey Morgan! Join other FabYouLess power shoppers in Oak Grove at our annual “Name Your Price” event!”

Use Reports Wisely

Track what works – open rates, clicks, replies – and use that data to make smarter decisions next time.

Try small experiments:
Switch up send times, adjust your tone (“Hey” vs. “Hi”), or add images or links to see what drives engagement.

Data Fields

More Data = Better Results

The best way to make sure your messages have an impact is to get the data you need from your customers right up front.

  • Web Forms: Add Custom Fields to your opt-in forms to gather data.
  • Polls/Surveys: Invite contacts to choose their preferred topics.
  • List Imports: Import a detailed contact list from your CRM.

Once you have information about your contact – their name, location, birthday, product preferences, etc – you can segment your list to send more relevant messages. Learn More

Get personal

Use Two-Way Messaging

Two-way texting is one of the most powerful ways to build trust, deliver instant support, and create lasting relationships with your audience.

  • Be Responsive: Quick replies show customers you care.
  • Be Personal: Use names to make every message feel authentic.
  • Be Clear: Keep responses short, friendly, and easy to understand.

Sometimes your customers just need to be heard. Use our filtered inbox to have two-way conversations with your customers to improve satisfactions and drive repeat business. Learn More

Learn More

New to Texting?

Text marketing isn’t about flooding inboxes – it’s about building genuine connections. Respect your subscribers, and you’ll go from “just another spammer” to a message they look forward to.

Grow Smarter with iZigg

Our Get Started guide walks you through everything you need to launch your first text campaign. Learn how to grow your contact list, create engaging messages, and start seeing real results — fast. Learn More

Learn the Rules of the Road

Stay safe with our Compliance guide. It breaks down best practices for following TCPA, CTIA, and carrier regulations. You’ll learn how to protect your brand, respect your audience, and keep messages professional. Learn More

Customer Stories

Testimonials

Learn firsthand why our customers trust us with their marketing and mobile communication initiatives.

More Leads from Targeted Texts

We promote property inspections before hurricane season and it’s brought in more contracts.

★★★★★

Steven H.

Two-Way Job Alerts

We use the two-way inbox to notify clients about schedule changes and they really appreciate it.

★★★★★

Robert M.

Better Coupon ROI

We send out coupons to landlords for move-out repairs and it always gets a great response.

★★★★★

Kevin G.